A domain name gives you exclusivity
Without your own domain, you don’t have much of a choice. Your email and web addresses will generally be based upon the name of your host or Internet service provider, such as username@ymy-ISP-provider.co.ke andhttp://www.my-ISP-provider.co.ke/username/ By having your own domain name is like owning your own virtual real estate. Such exclusivity can help build name recognition for you and your company.
A domain name helps to promote your organisation and brand name
You can promote your website instead of someone else’s when you’re sending emails as your domain name will be in the email address, for example firstname.lastname@example.org is helping to promote mycompany.co.ke while mycompany@my-ISP-provider.co.ke is helping to promote and brand my-ISP-provider.co.ke
Gives your business or organisation credibility
As the saying goes, “You never get a second chance to make a first impression,” and in business, first impressions count. Having your own domain name projects a professional image of you and your company, normally associated with large companies. It tends to say to others that you’re a serious business person, operating an established business, in a professional manner.
A company with a free email address such as email@example.com for business purposes projects an image of not being serious and makes the recipient of email doubtful as to the authenticity of the company.
Gives your website and emails mobility
If you set up a web site without owning your own domain name, you end up using the domain name of your web host by default, http://www.my-ISP-provider.co.ke/username. Such a web address is not mobile; you can’t take it with you if you ever switch to another web host.
But ownership of your own domain name gives you the option of moving your web site to another host without losing your web address.