‘If you can’t be better than your competition just dress better’

Start thinking of yourself as a brand ( )

Employment is a trophy hunting experience that everyone goes through. What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want to be linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, authenticity is key in the digital age. A strong personal brand can yield tremendous Return on Investment whether you are working with an organization or leading one.

An online profile is a solid lead tracker.

Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple one / two-page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.

Refresh your personal image

Those in job transition have a heightened sense of awareness of such emotional response and make every effort to protect themselves from disappointment, yet at times they’re the ones causing disappointment to others and themselves—often unknowingly. Job seekers certainly do not do that by design, but awareness of the possibility of being the cause provides an opportunity to avoid or correct a potentially critically fatal situation. For example, as one who uses social media, I have to admit that I’m attracted to people who have a really good picture on their profile—not necessarily because of their looks but because I can identify with those who I can see understand the value of projecting their best. Building a personal image is difficult and takes time. Ruining it is easy and instant. How often do candidates come out of an interview and blame themselves for not having answered the interviewer’s questions well? Both parties know it and feel equally disappointed. The candidate could have prepared better, but by then it’s too late. The irreversible damage has been done.

If you want to stand out, you need to disrupt the norm.

Find influencers within your industry even mid-level people working on their own branding. Reach out to them directly and start building a relationship but not a “networking” relationship. Build a high-level relationship that graduates to a genuine friendship. Having even just a small number of genuine friendships in your industry can have more impact than 100 people who “sort-of know” your brand.

Exercise confidence

This is about as conventional as I’ll get for recommendations because it’s an important one. The more confident you are, the easier it will be to cross through uncharted waters and try new things to grow your personal brand. Find ways to exercise your confidence daily and step outside of your comfort zone.


Launch a group discussion

Start a community instead of joining one, like an online community group for a specific niche or an industry that you want to specialize in.It doesn’t even need to be fancy; every Facebook or LinkedIn group started with a single person with an idea. Be that person.

Create content for your disciples

Build content around other people, including influencers, to create a positive association between your own growing personal brand and theirs. You can do this through:

  • Interviews
  • Co-authored content
  • Sponsoring content like webinars


Saturday, November 26, 2016

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